The Big 12 isn't slowing down.

First, the conference lands a reported $20M+ annual partnership with Monster Energy. Then it announces the first-ever Union Jack Classic in London featuring Arizona State and Kansas.

These aren't isolated headlines—they're part of Brett Yormark's vision to make the Big 12 one of the most innovative and globally recognized conferences in college athletics.

Is this the blueprint for the future of college football, or is the Big 12 trying to separate itself from the SEC and Big Ten any way it can?

👇 Let me know in the comments:

Is Brett Yormark the best commissioner in college football right now?

#CollegeFootball #Big12 #ArizonaState #Kansas #MonsterEnergy The Big 12 isn't slowing down.

First, the conference lands a reported $20M+ annual partnership with Monster Energy. Then it announces the first-ever Union Jack Classic in London featuring Arizona State and Kansas.

These aren't isolated headlines—they're part of Brett Yormark's vision to make the Big 12 one of the most innovative and globally recognized conferences in college athletics.

Is this the blueprint for the future of college football, or is the Big 12 trying to separate itself from the SEC and Big Ten any way it can?

👇 Let me know in the comments:

Is Brett Yormark the best commissioner in college football right now?

#CollegeFootball #Big12 #ArizonaState #Kansas #MonsterEnergy